Growth Beyond The Bottom Line: My Expertise Lies In Developing The People Behind The Data Points.

How We Got Here

You’re probably here because someone you trust sparked your curiosity.

Or… we’ve recently met at a networking event, worked together before, or you were referred by one of my clients — welcome.

I’m Courtney Van Atta. Founder of Veritas. MBA, Strategic Business Consultant & Performance Coach. I work with founders, leaders, and operators who want clear thinking, aligned execution, and support that’s actually tailored to their business.

It All Starts With Communicaton.

Everything I do for my clients is 100% customized.

I don’t sell pre-built programs or one-size-fits-all solutions.

Some people come to me for strategic clarity.
Others want leadership or performance coaching.


Sometimes the work is about structure, systems, or scaling — and sometimes it’s about having the right thinking partner in the room.

Before anything is defined, we talk.

The work starts with understanding — not assumptions.

I don’t believe in diagnosing businesses (or people) without context. Our first conversation is about learning how you think, how you operate, and what’s actually getting in your way.

Following that initial conversation… If there’s work we both want to do, we design it together:

  • Scope

  • Timeline

  • Deliverables

  • Investment

No pressure. No obligation. Just a thoughtful starting point.

The Veritas Ethos

If you’re looking for a quick fix or a pre-packaged program, I’m probably not the right partner — and that’s okay.

At the heart of my practice lies an unwavering commitment to supporting people. Every project is completed with excellence, where bespoke solutions meet unparalleled expertise. With over 16 years of organizational development, MBA level expertise, and hundreds of uniquely successful projects, I’m here as your consultant & coach to craft strategies that not only elevate your business but redefine industry standards with a touch of sophistication.

This is likely a fit if…

  • You value clarity over noise

  • You’re open to direct, honest conversations

  • You want solutions built with you — not handed to you

  • You care about performance, personally and professionally

Still Curious?

If you’d like to learn more about my background, my approach, or explore whether there’s work to do together, the next step is simple; scroll back up & fill in the contact form so that we can begin our conversation together.